With the shine of a gloss and the comforting-feel-slash-sheer-colour of a balm, Tower 28 Beauty's ShineOn Lip Jelly delivers enviable volume and a healthy gleam.

A fresh take on a traditional lip gloss, this innovative formula marks a new era of lacquers that achieve, in their words, "never sticky, always shiny lips". Formulated with a unique blend of five nourishing oils - from apricot and avocado to raspberry and more - this ultra-conditioning formula soothes and protects your lips to grant a slick of subtle colour. Now available in seven translucent jelly shades, simply choose between 'XOXO' (sheer pink); 'FIRE' (sheer orange); 'FEAR LESS' (sheer berry); 'CHILL' (clear); 'SPICY' (sheer-ish) red); 'MAGIC' (clear gloss with gold shimmer); ‘WILD’ (sheer raspberry).