NEW MAGNESIUM FORMULA! Contains 1/5th the baking soda of our original formulas, with an added boost of magnesium. Maximum protection with minimal aversion.

Smells like vanilla, pear and riding bikes with your best friend.

58ml, enough for 3-6 months with regular use. Shelf life is 12 months once opened.

Ingredients: cocos nucifera (coconut) oil, magnesium hydroxide (dietary magnesium), kaolinite (kaolin clay), zea mays (corn, non-gmo) starch, maranta arundinacea (arrowroot powder), sodium bicarbonate (baking soda), cera alba (canadian ethical beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea butter), calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), flavor (organic vanilla, pear), cetearyl olivate (and) sorbitan olivate (natural olive based stabilizer), brassica glycerides (natural cruciferous vegetable emulsifier), vanilla planifolia oil, citrus medica limonum (lemon) peel oil, rosmarinus officinalis (rosemary) leaf extract.

Come, meet routine! Basically, the most effective natural deodorant ever made (just ask our moms!)

 routine's effectiveness and commitment to maintain a deep connection to local community has resulted in a word of mouth, sought after destination product with a loyal fan following. Ethically crafted with the health of the planet and its roommates as priority, routine was created by sisters Neige and Pippa at the base of the Rocky Mountains in beautiful Calgary, Canada.

 routine. is and will always be manufactured in Canada. 

routine.contains only clean, wholesome ingredients. No nasty aluminum zirconium, aluminum chlorohydrate, parabens, triclosan, or propylene glycol because we love all the people and why would we put that in anyone's products!?

 routine is applied with your clean fingers (or a tiny, clean spoon if you'd prefer). This alternative application method eliminates the possibility for the bacteria from your armpits to contaminate the product (as opposed to the conventional stick method) in turn, making it effective to the very bottom of the jar. Hooray!

So, we say love up your armpits! It's okay to touch them- they're a part of you and you're beautiful! Your armpits don't want to be a source of shame anymore! They want to be included and sit at the cool table and be a part of your club!

Tested on friends, never animals.